Management Experience

Experiential Marketing has today evolved into a highly competitive, professionally managed industry, which is governed by high standards of quality. This as an industry, which has only come into organized existence in the Indian sub-continent and the Middle East for the last decade and a half.

Every Industry has its stalwarts, the visionaries who see the future and build bridges to utilize the situations to their advantage. Sanjay M. Lal, MD & CEO, Asset Communications Pvt Ltd, Assetz FZC & Director, asset CSR team (ACT), is probably one of the most experienced and knowledgeable professionals' in the Sports and Entertainment Industry today. 

Sanjay’s multifaceted professional career spans over 23 years of Research, Marketing Communications and Experiential Marketing. An early starter in life, Sanjay completed his postgraduation from the Mumbai Universtity at the same time pursuing his professional career. Probably the youngest Managing Director in the organized form of the industry, Sanjay is a relationships man. Constant innovation, leadership and a humble, yet aggressive attitude have earned Sanjay respect and admiration within the industry, both in India and overseas.

After an illustrious, 10 year stint as the Founder CEO and Executive Director of Percept D’Mark, one of India’s leading integrated entertainment company, Sanjay ventured into the International market with his own venture, PDM International in partnership with Percept Holdings, in 2005.

Committed to providing diversified and innovative Brand Communication and Experiential Marketing Solutions through the mediums of Sports, Entertainment and Consumer Reach Services, Sanjay's businesses are headquartered in Dubai and have presence across Middle East, Africa and India with aspirations to expand into South Asia by 2015. 

In the 3rd quarter of 2008, Sanjay decided to go solo and launched ASSETZ FZC and ASSET COMMUNICATIONS PVT LTD (asset) with the same strengths of PDM International and much more including the existing talent, infrastructure, clients and businesses.

Sanjay’s International & Indian ventures, in a short span, have positioned him and asset as the region’s leading Sports, Entertainment and Brand Consultancy Expert. With over 10 International Cricket tournaments under his belt - conducted across UAE, Malaysia and Europe in the last 6 years; being instrumental in creating and running, Bharati, a large scale first of its kind off-Broadway musical that has already toured across 10 countries in Europe; launching India’s 1st sports awards platform and Sangeet Awards, India’s only Bollywood music awards; participating in / pitching and closing over USD 1.5 Billion worth of sponsorship / marketing association deals; consulting multi-national and local Brands across categories from Banking, Consumer Products, Telecom, Automobiles, Services and Real Estate amongst others, Sanjay continues to use his relationships and strengths to gain and push further focus on providing innovative solutions in Marketing Communications, Sports and Entertainment to Brands and Partners across territories.

Sanjay�s innovations include launching ACT - India�s first and exclusive CSR Marketing Communications Agency & repositioning asset into India�s first & premier ConsumEAR (Consumer Engagement, Acquisition & Retention) Agency.

Sanjay's vision for asset is transparent in the name., asset will focus on act (CSR), sports, services, entertainment + experiential marketing and talent. asset is positioned to offer through the line communication solutions to meet all our clients ConsumEAR needs. asset�s management's immense experience and reach across the world of brand communication, the ConsumEAR space, sports marketing & management, entertainment including content, live, fashion, music & film and non-film talent, will ensure that asset becomes an asset for every partner.