Objective

To create an awareness campaign aimed at empowering people to fight Cancer through awareness, prevention, early detection, patient support and survivor empowerment.

Solution

Created the brand identity for the initiative and set the vision.

Developed the charter for the NGO and created credible management and working culture.

Leveraged Yuvraj's real experience to provide hope for Cancer patients and saved lives.

Used social media, events and other methods to involve youth to volunteer and also promoted ways for early detection of Cancer.

Created mobile Cancer examination stations within the reach of masses for early detection of Cancer.

Planned and executed revenue streams through retail and corporate funding.

Project Execution

Created the entire setup through legal structuring as part of the Yuvraj Singh Foundation.

Formalized a management committee with a reputed independent board of directors along with a reporting CEO & head of operations.

From drafting to execution, a complete strategic road map was developed for the Foundation to implement the initiative.

Various execution link tie-ups were done across NGOs, hospitals, and organisations.

Executed Communication.

Various revenue streams were generated and implemented.

Result

Over 200,000 free detections have been completed, and nearly 10,000 lives have been saved.