Travelport is a travel retail platform that connects buyers and sellers who share a passion for delivering and discovering travel experiences respectively.

Engagement Objective

To create a consumer activation and engagement strategy as well as design and construct and create their exhibition stand.

Project Execution

We created a massive canvas and placed it on the main concourse of the World Trade Centre. Three Mini Cooper cars were branded to generate visibility and hype around the World Trade Centre as well as transport key Travelport guests from their hotels to the World Trade Centre.

Exhibition visitors were invited to use hand-shaped stencils, paintbrushes and even their fingers to paint on the canvas to support the foundation for children with special needs. The initiative was called "Together, Let's Lend a Hand" in line with Travel Port's "Together" communication platform.

A very engaging scale double-tier exhibition stand was created for smooth operations with engagement and meetings area for business and trade.