Objectives

The Culture Project curated by Asset for Societe Generale Bank aims to celebrate multiple cultures with the high-net-worth exclusive clientele of the Bank, through the universal language of music.

To make it an exclusive event for live entertainment lovers, who respect and admire a one-world culture.

Solutions

Provided a platform for talent, artists and performers from across India and the globe to converge, collaborate, create and showcase different cultures through music.

Connected beautifully with the global audience which is more appreciative, mature and suave.

Results

The Culture Project saw top artists from India, Europe, Iran, Peru and The Middle East all coming together under one platform.

It brought musical heritage to new audiences, supported culturally inspired talent and stakeholders in the field of music and dance and helped young musicians to take their first leaps.

The Gala, which was an exclusive formal event, saw over 100 top business honchos and corporate Chief Experience Officers (CXO's) return home with rare cherishable memories..