Objective

Ride Safe India, a CSR initiative by Hero MotoCorp aims to develop a sense of responsible road behavior in people.

Solutions

Created the brand identity for the initiative and set the vision.

Created insight-based communication that resonated with the target audience.

Created technological interventions that were innovative.

Provided a low-cost mass solution that helped accident victims.

Ensured safety by conversing with the youth.

Project Execution

We helped this initiative reach its audience, spread road safety awareness, and increased awareness about adhering to the traffic rules.

We created catchy messages for the different target audiences, supported by unique initiatives and technology to save lives in the critical moments.