Objective

As part of the launch, Hyundai wanted to extend the NIOS and Venue products experience to its preferred target audience expecting high conversions.

Solutions

Invited people to the Grand i10 NIOS experience zone.

Encouraged them to take a test drive with the Grand i10 NIOS or the Hyundai venue.

Curated a special 'Come Alive' promotion where the participants were asked about the most alive features of the car and were encouraged to register and fill the form with their answers.

Gratified them with their choice of what lets them come alive in their personal lives.

Placed the experience zones in 50 RWAs across 10 cities.

Did collateral-based and digital marketing in RWAs.

Extended the activation to 20 corporate parks across 11 cities.

Executed collateral-based marketing & reach out drives at corporate parks.

Result

Hyundai NIOS 'Come Alive' activation campaign was created keeping in line with the brand positioning, and executed across 70 touch points in 11 cities attracting 5638 footfalls at the experience zones and 846 test drives between the NIOS and the Hyundai venue.