Objectives

H-Social Creator (HSC) is an annual social innovation program by Hyundai Motor India Foundation that has been curated, adapted and developed as an asset for India under Asset Communications from 2019 and then taken over by ASRA in 2021.

The program aims to provide a platform for young minds to showcase socially relevant and life-impacting innovative ideas on Road Safety, Environment, Cleanliness and Healthcare.

Hyundai Motor India Foundation invests Rs. 15 Lakh every year on the winning idea(s) to create a sustainable and meaningful change for a better tomorrow.

Project Execution

The 1st edition of the H-Social Creator, which was in its pilot phase, was held in 2019, in 5 cities viz Delhi NCR, Mumbai, Pune, Bengaluru and Chennai. Activation and promotion of the contests were done across 25 colleges of those 5 cities.

Live & on-ground events were held in 10 of those 25 Colleges to guide and support their students.

The focus was on road safety, environment and clean India.

The 2nd edition was hosted in the year 2020 of Covid-19. Colleges were physically shut so no events were permitted. Hence, the outreach plan was undertaken purely through digital engagement.

The scope of the event was increased to include 'Health' besides road safety, environment and clean India. The campaign was also scaled multi-fold. Over 200 identified institutions and colleges were invited to come on-board officially to be a part of this program via convincing/pushing their students to participate. A rigorous digital direct reach program was carried out executing over 300,000 emails and messages.

In its 3rd edition of HSC 2021, with the settling of Covid-19, we decided to mix the engagement with online and offline activation and further multiply the scale of the program.

On ground activation was conducted in 18 colleges of 9 cities across the country.

Digital activation included a total of 900,000 emails sent out and engagement through text and WhatsApp messages had 435,000 students reach.

This campaign enhanced the program's reach with institutions where over 250 colleges were invited to join HSC 2021 officially.

Results

In 2019, the program reached 10000 students and received 57 innovative ideas, of which 10 finalists were chosen and 2 joint winners were declared.

In 2020, more than 400 legitimate ideas were received from students of nearly 200 colleges. 33 semi-finalists were selected from 141 shortlisted pool of ideas. Further, a selection of 11 Finalists was done, who made it to the finals at New Delhi, and then from those finalists, the National Winner was declared.

In 2021, the program saw entries from 208 institutions and 540 eligible ideas were received from 160 colleges. 26 semi-finalists were selected across 2 zones from a pool of 265 shortlisted ideas, of which 11 made it to the Finals at Chennai. The jury selected the following 2 winners for HSC 2021:

1. Ayush Kale from IIT, Mumbai, for his idea, 'Anti Road Intrusion System' and
2. Manobala S and Manoj M from SIT, Madurai, for their idea 'Wearable Prenatal Monitoring Device' .