Objective

Amid the 20 plus international cricket tournaments curated and organized by Asset, Fortune Cup is one such project that aims to push Abu Dhabi and the UAE as neutral venues for ICC sanctioned international tournaments.

To continue the tradition of having an exciting international ODI tournament bi-annually, featuring teams from top cricket playing countries every year.

To execute all aspects of the ODI series, i.e., marketing, event management, ticket sales, sponsorship, other revenue generation, teams participation and ensure that the event becomes a grand success for the Abu Dhabi Cricket Club.

Solutions

Encouraged participation of Pakistan and West Indies in the Fortune Cup series.

Promoted the event in UAE through tie-ups with radio, print and TV media.

Tendered the broadcast rights for the series and closed the deal with TEN Sports for worldwide media rights. Further, we helped TEN Sports market the on-air sponsorship rights.

Provided complete branding solutions and suites to all sponsors and partners.

Provided complete event management services, including venue management, food & beverage (F&B) management for teams, officials, the public, plus travel, lodging, boarding for teams and officials, logistics management for officials and cricket boards, games management, accreditation and traffic management, security and police management and multiple outlet ticket sales all-encompassing business & P&L management for the series.

Results

Our cost-effective solutions helped to reduce the cost of the event by approximately USD 1 Million.

Achieved the best crowd attendance for every cricket match in the UAE, for non-India playing tournaments.

Signed one of UAE's largest and most reputed brands, Etisalat (UAE's largest telecom company), as one of the key sponsors for the event, making this Etisalat's first investment in cricket. This was the first time a non-Asian UAE company had made significant investments in cricket.

Provided a seamless event in all aspects.

Raised the highest sponsorship and broadcasting revenues for the cricket event in the region.

Received praise from the cricketing fraternity, international spectators, media, participating cricket boards, and all involved in the project.

Many world-class international cricket events in Abu Dhabi and Dubai were successfully created and executed, promoting domestic cricket in the UAE and making it one of the top 20 nations to play the sport.