Objective - |
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To ensure an International ODI Cricket
Series with the best teams is hosted in Abu
Dhabi annually |
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To consult the Abu Dhabi Cricket Club on
all aspects of the ODI Series i.e. marketing,
management, ticket sales, sponsorship,
teams participation and confirmation |
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Solution |
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Participation of Pakistan and Sri Lanka
for the series |
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Promoted the event in UAE through tie-ups
with Radio, Print and TV |
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Marketed the broadcast rights to Pakistan,
Sri Lanka, India, North America, UK &
Europe and Malaysia |
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Provided complete Branding solutions
and suites |
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Provided complete on ground management
solution - Ticket Sales, Security, Cleaning,
F&B, Furniture, Toilets, Medical,
Generators, Accreditation, etc. |
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Provided the ICC Cricket World Cup team
for TV Production |
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Result |
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Our cost effective solutions helped reduce
the cost of the event by app. 1 Million USD
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The best crowd attendance for any cricket
match in the UAE
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World Class TV coverage with a 26 camera
set-up
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A seamless event in all aspects |
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Won the praise of the cricketing fraternity,
UAE & international spectators & media,
participating cricket boards and all
involved in the project
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