The Culture Project- The First chapter - A mesmerising evening with world renowned performing artists

The Culture Project, latest IP launched by asset (, is a celebration of multiple cultures through the universal language of Music & Dance.

Artists that are experts in various genres and instruments, converge on this platform to create a unique blend of cultural exploration transgressing boundaries and verbal languages.

In the era of Electronic Dance Music, all innovation is being done by the youth, for the youth.

The Culture Project (TCP) is a platform to converge talent, artists & performers from across India and the globe to collaborate, create & showcase different cultures through Pure Music.

The Culture Project is an exclusive event, for mature live entertainment lovers who thoroughly respect and admire a One World Culture and are willing to experience new mergers & experiences.

Speaking on the project Mr Sanjay Lal, CEO and MD of Asset, says "The Culture Project' is an initiative by Asset to bring musical heritage to new audiences, support culturally inspired talent and stakeholders in the field of music and dance and help young musicians take their first leaps. In the First chapter we partnered with Sociate Generale, for a specially crafted musical evening which saw India, France, Peru, The Middle East, all converge on the same platform."

The Gala, invitees only, exclusive, formal event, saw over a 100 top business honchos and corporate CXOs celebrate under a full moonlight setting, at the gorgeous open air venue - The Jade Gardens, Worli, Mumbai. You could 'Feel' the music and dance at this aptly set, classy, par excellence affair called The Culture Project!


Sonam Kalra - The Sufi Gospel Project:
The sufi-gospel girl, SONAM KALRA: Gifted with a soul-stirring voice, Sonam Kalra combines western gospel music with Indian classical sound in the Sufi Gospel Project. She is a Multiple award winning singer and composer who has received standing ovations at The Sydney Opera House,The Indo african Summit, The World of sufi Peace Festival at the Pyramids and many more

Lise Moulet - Kathak & More:
Lise Moulet is a multifaceted dancer, choreographer and teacher from France. Her extensive dance journey started at a very early age with Classical Ballet and Modern Jazz and progressively led her to specialise in North Indian Kathak and Persian dance vocabulary.

In parallel, Lise works on contemporary choreographies that seek to bring together movements from Kathak and other dance forms she studied. A great part of her present work showcases the shared dance traditions of the Indo-Persianate world.

Societe Genarale as a Group is an active patron for classical music. For over 150 years Societe Genaerale has continuously supported a large number of musical talents and ensembles as it is consistent with its cultural tradition and core values of Team spirit.


Presenting Partner : Societe Generale Bank
Venue Partner : Foodlink Banquets & Catering
Beverage Partner : Fratelli Vineyards

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