Sahara Channel Expansion :

  Objective -
To expand the television presence of Sahara One internationally
   
To create maximum revenue for Sahara One with equal emphasis on building the brand internationally
   
 Solution
Expand to the most lucrative market for South Asian Entertainment - North America
   
A deal was brokered with Globosat for the broadcast in North America.
   
 Result
Sahara One, Filmy and Sahara Rashtriya are now available for the South Asian community to enjoy
   
International exposure of the channel and brand visibility & experience with consumers in North America
   
Since the launch there are already close to 40000 subscribers
 
 
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