Promotions of Pinky Vodka :

  Objective
To energise sales of a newly launched, premium brand of Vodka
   
 Solution
We designed a Valentine's Day promotion inviting consumers to buy a bottle of Pinky and win a trip for two to Paris. In addition, there were assured prizes which the consumer would win on every purchase.
   
The promotion was run across the various on trade sales channels in UAE including Dubai Duty Free, MMI outlets, Barracuda and outlets in Ajman. The promotion was executed through a range of branding solutions including posters, standees, coupons, drop boxes and in store branding.
   
 Result
Strong surge of interest in the new brand prompting many first time trials
   
 
 
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