Indian Music Awards :

  Objective -
The Indian Film and Television industry had plenty of award institutions and with many new awards being created by media entities, there was a need to differentiate the genre, content and the entertainment potential of this medium. The growing popularity of live and televised events inspired us to identify a niche and launch a unique platform which had been ignored for many years inspite of being one of the key pillars of Bollywood
   
 Solution
The awards was created as an annual showcase to celebrate the success, achievement and the contribution of the Indian music fraternity to Indian Cinema. The platform was an instant hit with the eminent music stalwarts and not only did the entire industry come forward in support of the platform, several key personalities joined the jury to play an active role to ensure the success of the awards
   
 Result
The innaugural awards was launched at a star studded event in the Royal Albert Hall, London and was attended by a full house including dignitaries and celebrities. The event went on to a successful run on television, reaching millions of household across Asia, UK and America.
   
The event offered a unique platform for sponsors, audiences and artistes to recognize and celebrate the success of Indian music in cinema
   
The international exposure and constant innovation, like recognizing contribution from Pakistani and other overseas talent has made this award platform popular, loved and respected within the global Asian community
   
 
 
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