Hamari Pari - An Hero Motocorp Initiative

  Objective
To develop a road map and recommend strategies and programs as per the new policies and laws. In addition, the intention is to identify, evaluate, monitor and report on the program in coordination with the NGO partners.
   
 Solution
Developing the brand identity of the initiative and setting targets
   
Recommending long-term sustainable projects with a strategic approach
   
Mapping and recommending the right NGO’s in order to implement the program
   
Providing a clear road-map for implementation and monitoring of the project
   
Constant monitoring and evaluation of the project in order to maximize impact
   
 Project Execution
8000 Girl Children across Delhi NCR are being supported
Entire holistic development is the Key. CYLs are hired full time by the program to ensure every child is healthy, active in sports and is fully dedicated to her studies.
Remedial Classes & Skill Development for 1500 Girls
Strategic direction provided for the holistic development of the girl child
   
Magic Bus, the specialist NGO which has been identified and invested upon to maximize the impact of the initiative through available, un-utilized infrastructure
   
Within the 1st phase, over 16000 girls across Delhi, NCR Region and Vishakhapatnam are being supported in the long term for a period of up to 10 years
   
Increasing allotment and changing existing viewpoints by counselling parents, community leaders, youth, school authorities and also through direct financial assistance
   
Promoting the possibility of further higher education through infrastructure support. For example, providing proper sanitation facilities i.e.; toilets and bathrooms to encourage continuity in education for school girls.
   
Using the medium of sports to engage, impart knowledge, to help develop leadership skills and ensure education that would lead to income generation, recognition in society and overall growth.
   
RAI case-studies
Skill Development Project
- A Hero MotoCorp Initiative
Other case-studies
Escorts - Swachh Bharat Swachh Vidyalaya (I/II)
Empowering Women
- A Hero MotoCorp Initiative
Hyundai's Safe Move Traffic Safety Campaign 2.0
Eicher Motors
Ride Safe India
- A Hero MotoCorp Initiative
Hyundai's Safe Move campaign
Hamari Pari
- A Hero MotoCorp Initiative
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Indian Music Awards
Fortune Cup Presented by Etisalat
The Million Dollar Arm Hunt
Pinky Vodka
The Culture Project
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