Fortune Cup presented by Etisalat:

  Objective
To conduct a world-class, International Cricket event in Abu Dhabi and continue the tradition of having an exciting international ODI tournament featuring teams from top cricket playing countries every year
   
To consult & execute all aspects of the ODI Series i.e. marketing, management, ticket sales, sponsorship, generation, teams participation and confirmation and ensure the event was a grand success for the Abu Dhabi Cricket Club
   
 Solution
Participation of Pakistan and West Indies for the series
   
Promoted the event in UAE through tie-ups with Radio, Print and TV
   
Tendered the broadcast rights for the series and closed the deal with TEN Sports for worldwide media rights. Further helped TEN Sports market the sponsorship rights
   
Provided complete Branding solutions and suites
   
Provided complete event management services including venue management, f&b management for teams/ officials/ general public, travel/ lodging/ boarding for teams and officials, logistics management for officials and cricket boards, games management, accreditation and traffic management, security and police management & multiple outlet ticket sales
   
 Result
Our cost effective solutions helped reduce the cost of the event by app. USD 1 Million
   
The best crowd attendance for any cricket match in the UAE
   
Signed on one of UAE's largest and most sought after brands, Etisalat (UAE's largest telecom company), as one of the key sponsors for the event, making this Etisalat's first investment in cricket. This is the first time a non Asian, UAE company has made significant investments into cricket
   
A seamless event in all aspects
   
Raised the highest sponsorship and broadcasting revenues for any cricketing event in the region
   
Won the praise of the cricketing fraternity, UAE & international spectators & media, participating cricket boards and all involved in the project
   
 
 
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