Asset Management Ventures is an initiative of the globally active, asset (a Sports, Entertainment, Talent & Experiential Marketing and Management Major), with a core focus to exclusively manage and market a celebrity’s commercial time and to establish and nurture their career paths beyond their current professional commitments.  The vision is to start initiatives with celebrities that intertwine their core competencies with their passions and run and manage the ventures professionally for them on an on-going, long term basis.

Asset Management Ventures has contracted Yuvraj Singh, exclusively, to manage his entire portfolio- 

Yuvraj Singh Foundation - To manage the not-for-profit foundation and launch and operate it’s YouWeCan fight for cancer initiative

Yuvraj Singh - His personal time for endorsements, ambassadorship and appearances

Yuvraj Singh Centre of Excellence -To launch, manage and operate academies for professional training of young Indians with core focus to provide quality training and development of skills in the sport of cricket 
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